Uttarakhand police uses Money Heist character to educate people

Police in Uttarakhand used a creative marketing campaign of educating people by utilizing a character from Netflix’s popular series Money Heist. It’s done in a move to make people stay home during the Covid-19 lockdown.

They posted a photo highlighting Professor played by the Money Heist actor Alvaro Morte on Friday with that request.

“At the point when somebody asks you why aren’t we ought to step out during lockdown,” it said. Furthermore, it was followed by the still with Professor’s photograph. “Because it’s a matter of our security,” was the answer.

The post on Uttarakhand police’s Facebook page and the Twitter handle has grabbed the attention of  numerous web-based social networking users. They lauded the department’s ‘intriguing and imaginative’ post for making people mindful on the coronavirus pandemic and lockdown.

Uttarakhand police have been utilizing characters from mainstream series, including dialogue from another well known Netflix webseries Sacred Games, in their awareness strategies to make people aware on traffic security. The police officials have used some outlandish ideas to ask people to remain at home. A few days ago, they collaborated with two local artists disguised as Yamaraja and corona evil demon to spread the awareness.

“We are trying to come up with such out of the box and innovative initiatives because they easily grab the attention of people unlike regular methods,” Ashok Kumar, director general (law and order) said.

Professor character from Money Heist, which is posted by Uttarakhand police: