Impressive promotions & theatre count to benefit ‘Chaavu Kaburu Challaga’

Karthikeya‘s upcoming film ‘Chaavu Kaburu Challaga’ is hitting the big screens tomorrow (Friday). Touted to be a romantic comedy-drama, CKC is the big release of this week in Telugu.

When compared to films such as Mosagallu and Sashi, the Karthikeya starrer is releasing in a big number of theatres in Telugu states. The film will be released in 430 theatres, of which 151 theatres are from Telangana. On the other hand, Mosagallu and Sashi are dropping in 245 and 220 screaens, respectively.

Needless to say, Chaavu Kaburu Challaga has caught enough attention ahead of the release. Even before two weeks from the release, the movie started its promotions and made sure the film stays in the headlines for all good reasons.

The teasers, songs and promotional events have worked out very well for the film. Ahead of the release, the movie team organized events in major areas and with the help of social media influencers there, they created a big hype for the flick among the public. Karthikeya’s mass dance with Tik Tok fame Durga Rao on the road is the finest example for taking the film into the people.

As we reported earlier, the film needs Rs 13.5Cr to cross the breakeven mark. Going by the current buzz, the film may break the breakeven mark within the first week itself. The protagonist Karthikeya has taken special care to promote his film aggressively. It remains to be seen how good Chaavu Kaburu Challaga performs tomorrow on the big screens.