There was a time when movie theatres in the USA were hesitant about screening Telugu films. But things have changed drastically now and many theatres are now inadvertently screening Telugu films in a bid to stay in business.
As of now, 30% of total theatrical revenues in entire USA are solely from Telugu films and that is a remarkable phenomenon in every true sense.
Even amidst the unforeseen conditions pertaining to COVID-19, many screens in the USA which will be screening upcoming release, Jathirathnalu are reporting sold out for premiere shows. Quite a few shows were sold out within just 30 minutes of commencement of advance bookings.
USA based distributors are saying that Jathirathnalu is here to revive the theatrical business in the USA and the film is well and truly on course to register humongous openings, going by the current trends.
From finding it hard to avail screens in the USA to reviving the very same market amid a global pandemic. What an amazing story Telugu films have scripted. And there is more to come with films like Radhe Shyam, RRR, Vakeel Saab, Acharya, and Pushpa slated for release later this year.