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Inside Talk: Thank You’s costly OTT mistake

Naga Chaitanya’s Thank You is the biggest disaster in recent times. With closing share of under Rs 4 crores, it is the biggest box office disaster in Chaitanya’s director.

The latest developments suggest that the makers of Thank You have committed a costly OTT mistake, much to their dismay.

The makers first conceived Thank You as an OTT film and hence the class touch and narrative. The film is better suited for OTT viewing right from the start and that was the plan all along.

But for some odd reason, the makers then decided to go with the theatrical release prospect and that came back to bite them right where is hurts the most.

Thank You has now gone down as one of the most humiliating disasters of all time and it is standing as a black mark in Chaitanya’s career now.

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