Besides having incredible acting skills, Tollywood’s young actor Sharwanand has been failing to make a big noise at the box office lately. Be it Padi Padi Leche Manasu, Ranarangam or Jaanu, the last three films of the promising actor were ended as duds.
Amid high expectations, his latest film ‘Sreekaram‘ was released on March 11. Despite getting a positive talk from the audience, the film has been battling to collect some big numbers at the box office. Although it opened with decent collections on Day 1, we can certainly see the drop in the collections in the next three days.
When compared to small budget films, which were released on the same day, the Sreekaram team has surely failed to create enough buzz among the audience. Apparently, Sharwanand’s marketing levels are a bit old-fashioned and that is why Sreekaram is struggling on the big screens.
It looks like the actor has not taken care of his film and ignored to plan promotional activities skillfully. Bringing celebrities like Chiranjeevi and KTR alone cannot help the team to sell the film to the audience.
Needless to say, planning promotions even before two weeks of release plays a key role in creating a fair deal of buzz among the people. Here, Sharwa has disappointed in coming up with innovative ideas. When it comes to spreading the positivity about the film with interviews and press meets or stepping out for success tours, Sharwa is undoubtedly a step behind in doing all these.
Apart from Sharwanand, his PR team also failed to come up with new strategies and went forward bluntly. Seems like the actor’s PR team is not handling his projects properly.
No matter how good the film may be, only the word-of-mouth will not make people throng into theatres. Hope Sharwanand realises his mistake and changes his gears from now on.