Social media marketing is now the go-to destination for Bollywood production houses

Social media marketing has become the go- to-destination in the recent times and the promotional strategy for Bollywood film makers has grown by leaps and bounds with it.

Many film makers shared their opinion about utilising social media. Earlier, production houses promoted their films atleast 2 months in advance. In today’s ever growing social media presence, the manner of promoting Bollywood movies has markedly changed.

Now Bollywood movie producers are of an opinion that it would be more effective to advertise on social media rather than on billboards, television and print media.

Some impact of covid has been positive in the sense that consumption patterns of audiences have changed and they are more device-friendly now. That fact should lead marketing campaigns,” said Gaurav Verma, chief operating officer of Red Chillies Entertainment, which is gearing up for Abhishek Bachchan-starrer Bob Biswas this year.

People are inclined more towards digital media. Makers are hiring social media strategists to dynamically promote their films in phased manner while the films run in theatres.

Siddharth Anand Kumar, vice-president of films and television at Saregama India that owns a boutique studio Yoodlee Films, affirmed “digital promotion will be in favour not just because most audiences are still at home, but because segments are easier to target this way”.