Sankranthi War : A curse or a blessing?

Sankranthi festival is the most sought season for filmmakers to release their movies as equally by the audience to watch them. That being said, this Sankranthi is going to be a feast for the audience with huge films slated for release.Last year, it was between Chiranjeevi’s ‘Waltair Veerayya’ and Balakrishna’s ‘Veera Simha Reddy’. This year, its going to be between Prabhas-Mahesh-Ram Charan. Let’s dig into the details.

Project K

Announced to be released on January 12, this movie is one of the biggest budgets with over 500 crores spent has huge buzz across the country. The biggest PAN Indian star right now, Prabhas is playing the male lead and Deepika Padukone in the female lead. Big B is playing a prominent role and others like Disha Patani are in the cast. Directed by National Award winner Nag Aswin, the movie is being produced by Vyjayanthi movies which marks the production house’50th year into production. This sci-fiction movie garnered enough attention all over the country with the already released posters.

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This untitled movie is slated for release on January 13. Directed by Trivikram Srinivas, SuperStar Mahesh is playing the lead. The movie is said to be high on action and equally on emotions. Pooja Hegde and current sensation Sreeleela are playing the female leads and S Thaman is the music composer. This is the third collaboration of Mahesh and Trivikram after ‘Athadu’ and ‘Khaleja’.

Game Changer

Ram Charan’s ‘Game Changer’ in the direction of renowned director Shankar is set to arrive in the Sankranthi season as well. It has Kiara Advani in the female lead and Thaman is scoring the music. Produced by Dil Raju’s Shri Venkateshwara Creations, the movie is carrying huge expectations.

Undoubtedly, Sankranthi season is the best time to release a movie in theatres for the vibe it carries. The family audience move to theatres and the occupancy will be high. But whats happening to the business when there are not enough theatres to be allotted to each film? What happens when a big-budgeted movie doesn’t get enough theatres to release? There is every reason for a producer to look for the season’s advantage, but, does that mean that its the only time to release? Movies with good content obviously hits bull’s eye irrespective of the release time. Fans consider this to be a war between the stars. Is this going to be a blessing or a curse to producers? Last year’s hits like Sita Ramam, KGF2, Pushpa, Bheemla Nayak, Major, Bimbisara, Dhamaka, Kantara etc are the right examples of this. Let’s hope the makers are more concerned about the quality of content rather than rushing towards a release season