Apart from making top notch films with splendid visuals and graphical wonders, another secret for the massive success track of Rajamouli, is his promotion strategies.
For instance, right from the start of Baahubali project, he made sure that the film is continuously in the news for over 3 years. This made the audience develop curiosity over the project and thus it helped for the massive opening for both the parts of Baahubali.
Irrespective of the content, as the discussions about the movie is completely in the news, audience were of the opinion to catch up the film at least once, which is what helped the magnum opus.
Now after Baahubali, Prabhas took up Saaho, which is considered as another huge project in his career. Not only the Mirchi star, but there are several other big names like Rajamouli, Keeravani etc, that worked for Baahubali.
But that is not the case with Saaho. The entire responsibility is vested on Prabhas shoulders, as there are no other big names working for it. While the film is scheduled for a release on August 15th, it is shocking to see that there are still no strong promotions yet.
Also read: Saaho romantic song teaser breaks the internet
A normal club song like Psycho Saiyaan, where most of the commercial films have, is not what the audience are expecting from a huge film like Saaho. The makers are required to speed up the promotions work, so that the film not only gets good openings, but also a smooth run throughout. If not, the producers have to pay a heavy price, as they already invested a bomb on it.