RRR is India’s biggest action drama and the Rajamouli directorial is proving this point in so many more ways than one. The film’s pre-release business is on an unprecedented level and it has set a fresh record now.
The audio rights of RRR have fetched Rs 26 crores. This is a record price for any South Indian film. Lahari Music and T Series bagged the all-India music rights of RRR for the above-mentioned amount.
Previously, this record was held by Saaho. The audio rights of the film were sold for Rs 22 crores. Now, RRR has set a new record as the audio rights of the film have fetched Rs 26 crores.
On a related note, RRR’s new promotional video is set to be unveiled on 1st August, which marks Friendship Day. The lead actors in the film will be seen in this special promotional video. An official announcement on the arrival date of the promotional song will be out tomorrow.
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