The USA market has turned particularly tough for new releases. The audience are stepping out to watch new releases only if the word of mouth is bang on point.
Sharwanand’s recent theatrical release, Oke Oka Jeevitham is better suited for the USA audience and in accordance, the film is faring well in the USA belt.
As per the latest announcement from the makers, Oke Oka Jeevitham has clocked $500K in the USA. This is a magic mark for a mid-range film. More importantly, it is an important relief for Sharwa who has been reeling under pressure with consecutive box office failures.
The film has now hit the half million mark, thanks to a solid second weekend. It is faring decently in the regional market as well.
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