In an utter shock to Coca-Cola, the soft drink company has lost a staggering $4 billion after Cristiano Ronaldo’s press conference stunt at Euro 2020.
In a simple yet powerful gesture, the 36-year-old had removed two bottles of Coca-Cola kept in front of him at the press conference, encouraging people to drink water instead.
This gesture of the Portuguese star went viral on the internet and the impact of this incident was clearly seen on the stock market on Tuesday.
Coca-Cola saw a huge $4 billion wiped off its market value in the hours after the press conference. According to reports, the company’s shares were worth $73.02 each before Ronaldo’s stunt, but dropped to $71.85 afterwards. That 1.6% drop in value is worth a total of $4 billion.
This incident happened in the press conference ahead of Portugal’s opening clash with Hungary on Tuesday.
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