Allu Arjun, the iconic star, recently turned down lucrative offers from major liquor and pan brands for in-film branding in Pushpa 2. Despite the tempting ₹10 crores offer, he chose to uphold his ethical stance by refusing to promote these products on-screen.
His decision reflects his commitment to not endorse alcohol, tobacco, or pan, aligning with his belief that such endorsements can influence audiences negatively.
While the brands sought visibility through the protagonist’s consumption in the film, Allu Arjun emphasized that promoting these products contradicts his principles. He understands the impact of on-screen influence and aims to prevent any encouragement of real-life usage by featuring specific brands in the movie.
Allu Arjun’s refusal demonstrates his dedication to maintaining a responsible and ethical image, prioritizing his audience’s well-being over financial gains. His stance sends a clear message about his commitment to not endorse products that might potentially influence viewers in a detrimental manner.