A talk which is a marketing strategy is working. There is no market for Hindi dubbing rights is what is going on. Teja said his film is not a loss, sixty percent has been recovered from Hindi and this statement on Sita was noticed by the Hindi producers.
Even Amazon is stopping from buying content. They have enough stuff and they don’t want to buy until the story is really fabulous. Medium range directors and producers will suffer on account of this. Heroes should do films within the budget.
Earlier there was a guarantee that money would come, as they were buying before release but now it isn’t the case.