Overseas release format for Pongal biggies- Will it work or not?

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Just a few days left for the release of Sankranthi biggies. But there is huge suspense over benefits shows. Usually, one benefit show would be screened a day before a big movie’s release but this time the distributors are planning multiple shows same as in Overseas.

Yes, you heard it right. As per our reliable sources, Super Star Mahesh Babu’s Sarileru Neekevvaru benefit show may start from 11 pm on 10th January itself. The same applies to Ala Vaikunthapurramloo from 11th January. 

So, it seems even before the morning show begins, two or three shows will be completed. The distributors are making plans to follow a Overseas format this time. But, we need to wait and see, whether this format will work or not in India.  However, an official confirmation about the benefit shows in Telangana is yet to be received. 

On the other side, the distributors of both films brought the rights for the whopping cost. We hope with the multiple benefit shows, both the film’s distributors will be in the safe zone as they may recover their investment. 

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