Telugu cinema has been grappling with the monotony of music in recent years, as top musicians are accused of delivering predictable tunes and lackluster background scores. However, a shift is underway, albeit at a hefty cost.
Music composer Anirudh, who enjoys a monopoly in Tamil cinema, is now in high demand among star heroes in Telugu films. Eager to secure his services, the heroes are pushing producers to sign him on.
However, the catch is that Anirudh is demanding a hefty paycheck, almost equal to that of a tier-two star hero.
Reluctantly, the producers have agreed to meet his extravagant remuneration. Anirudh’s previous works, such as “Agnyathavaasi” and “Jersey,” have left an impact. Now, the question is whether his magic will work in Telugu cinema, as it did for movies like “Beast” and “Master.”
Anirudh has officially signed on for Vijay Deverakonda’s “12” and NTR’s “Devara,” with talks ongoing for three more projects. The price of musical brilliance has skyrocketed, leaving the industry to ponder its impact.