Movie promotions are vital, but going overboard can have negative consequences. Recently, there has been criticism surrounding the excessive publicity for smaller films like ‘Mem Famous.’ They are using energetic band sounds, chants, and lively dancing to appeal to a wide audience.
The agency responsible appears to be in a rush and has enlisted popular stars. However, past experiences, such as ‘First Day First Show,’ have proven that excessive publicity doesn’t guarantee success.
This raises concerns about their intentions, as it seems they prioritize box office earnings over audience satisfaction. The impact of this overwhelming publicity on ‘Mem Famous’ remains uncertain. Striking a balance between effective promotion and avoiding overwhelming the audience is crucial.
By taking a more measured approach, the film can be promoted successfully without alienating viewers. ‘Mem Famous,’ a self-directed film by Sumanth Prabhas, featuring primarily YouTube stars, is set to release on 2nd June.