Ace director Kranthi Madhav carved a niche for himself with his light-hearted films like Onamalu and Malli Malli Idhi Rani Roju. He is now busy shooting for his next film World Famous Lover, which stars young sensation Vijay Deverakonda in lead role.
As per the latest reports, Kranthi Madhav is planning to produce a bunch of movies under his soon-to-be-launched banner. It is heard that Kranthi wants to produce four content driven movies and has been listening to scripts from young directors.
The main intention of Kranthi Madhav is to promote refreshing movies without compromising on budget or content.
It is also heard that he has asked directors to come up with novel concepts rather than clichéd stories since he wants to offer Telugu viewers some path-breaking stuff.
He wants to establish a production house to open a window for aspiring filmmakers who are brimming with fresh ideas.
It is learnt that despite being a director-turned-producer, Kranthi Madhav will give complete freedom to directors and doesn’t want to poke his noise in the creative aspects of the movie.