OTT and TV: The strange case of Guntur Kaaram

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Mahesh Babu and Trivikram’s Guntur Kaaram hit the theaters this year on the occasion of Sankranthi and it was an average grosser in terms of box office returns. The film couldn’t match its full potential at the box office.

However, the film has turned out to be a smashing success on OTT and on television. First, the film trended very well on Netflix following its OTT debut earlier in February and it can be termed as a huge OTT hit.

Then we have the small screen debut of the film as it is streaming on Gemini TV. It has turned out to be a smashing hit on the small screen as well. The film has reportedly gotten the TRP rating in the range of 9.2+ which is a very positive number for a film that televised on Gemini TV.

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