Massive Promotion Push for ‘Kalki 2898 AD’

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The promotional campaign of the much awaited movie ‘Kalki 2898 AD’ featuring Prabhas is very commendable. ‘Kalki 2898 AD’ has a production cost estimated to be around ₹600 crores; it is expensive compared to major blockbuster movies.

The makers spent ₹3 crores on a 12-second advertising during an IPL match to reach almost 10 crore viewers. This is a high profile ad campaign which shows their aim to create a lot of noise and anticipation for the film.

In particular, the upcoming audio function at Ramoji Film City with a specially designed set is a key element of their promotion strategy. Some say they might splash 40-60 crores on the promotion of this project.

The film stars Prabhas, Deepika Padukone, Kamal Haasan, Amitabh Bachchan, and Disha Patani, among others. The theatrical release of ‘Kalki 2898 AD’ is scheduled for June 27, 2024.

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