The Upcoming Romantic comedy film “Kushi,” starring Vijay Deverakonda and Samantha, is generating significant buzz as both actors aim for a box office hit.
The movie has recently completed its censor formalities and obtained a U/A certification. With a runtime of 2 hours and 45 minutes, “Kushi” takes a slightly extended approach for a romantic drama.
This decision carries a risk, as any potential pacing issues could lead to increased restroom and cigarette breaks for the audience. Maintaining engagement throughout the movie becomes a crucial challenge.
Director Siva Nirvana’s choice of this runtime could be a strategic gamble, given his track record of successful romantic dramas. This decision stands out in an era when filmmakers often opt for shorter runtimes. “Kushi” is set to release on September 1st, and Vijay Deverakonda is actively promoting the film through various events.