For the first time ever, multiplexes in Hyderabad have started screening 4 AM shows in big numbers. This happened for Veera Simha Reddy.
Veera Simha Reddy hit theatres today, and many multiplexes opened bookings for early morning shows including the 4 AM ones.
The tickets for the shows were kept online, and they sold left right centre. This is a new trend amongst Hyderabad multiplexes and this is the first time something like this happened in a mainstream manner.
The same will continue for Chiranjeevi’s Waltair Veerayya which is releasing tomorrow, the 13th of January. This film is also on pace to register groundbreaking openings in the Telugu states.