Ever since Tesla CEO Elon Musk took over Twitter, he has been experimenting with many policies to make the micro-blogging site more profitable. One such experimentation is the ‘official’ tag on Twitter.
Apart from the existing blue verified checkmark, Twitter rolled out official tags for government accounts, commercial companies, business partners, major media outlets, publishers and some public figures. However, this led to confusion in the already convoluted verification process.
With this, Elon Musk killed the project just hours after the launch. When American YouTuber Marques Brownlee shared a tweet confirming that the official label had vanished, Musk said, “I just killed it … Blue check will be the great leveler.”
Meanwhile, Twitter Support issued a clarification about the ‘official’ mark on profiles. In a tweet, it said, “We’re not currently putting an ‘Official’ label on accounts, but we are aggressively going after impersonation and deception.”
Musk also tweeted separately, “Twitter will do lots of dumb things in the coming months. We will keep what works and change what doesn’t.”