Nithiin is playing a mass role in Macharla Niyoikavargam which marks the directorial debut of noted editor SR Sekhar.
This project was launched amidst much fanfare. The teaser was also unveiled recently. But for some reason, there is zero hype surrounding this action thriller.
Nithiin is badly in need of commercial success and he is pinning hopes on Macharla Niyojikavargam. The onus is on him to deliver a hit with this film to rejuvenate his career.
There is still enough time for the makers to work on the promotions and churn out a proper plan. Else, the film might struggle big time.
Nithiin’s previous film, Maestro went directly to OTT and it went rather unrecognized. So, Nithiin has to focus on Macharla Niyojikavargam and work towards building hype for the film.