During the second wave of Covid-19, the cases in our country increased rapidly. Experts point out that public negligence is to blame for the rise in 80 percent of the pandemic cases in the country.
Now, the Federation of Indian Chambers of Commerce & Industry (FICCI) has started an initiative to support the government’s efforts in raising awareness about covid-appropriate behaviour during these challenging times.
The FICCI will launch ‘Corona Ko Harana Hai’ – a multilingual mass media awareness campaign about Coronavirus-appropriate behaviour, targeted at families to protect themselves from the virus.
The campaign will be featured across the country via mass media, including TV, print, radio and digital media starting today, with the slogan ”Har ghar ne thaana hai, Corona ko harana hai’.
FICCI, along with its members, has created a communication plan in different languages, starring prominent and well-respected personalities, headed by Akshay Kumar in Hindi, Marathi and Punjabi, Arya in Tamil, Chiranjeevi in Telugu, Puneet Rajkumar in Kannada amongst others.