Is iSmart Shankar, an industry hit?

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After taking a look at the way, the team of iSmart Shankar are celebrating the success of their film, many doubt whether the film is an industry hit?

The other day, Puri Jagannadh, Charmme and most importantly RGV is overjoyed, celebrating the success of the film. The videos of RGV kissing Puri and hugging Charmme went viral all over the internet.

No doubt iSmart Shankar is collecting good revenue at the ticket windows and is definitely a better fare when compared to all his recent movies, which remained as duds at the box office. So the film can be considered as a much needed success. But the actual fate of the film, will be revealed only on Monday.

iSmart Shankar stands nowhere, when compared to Puri’s massive hits like Pokiri, Idiot, Badri, Amma Naanna Tamil Ammayi etc. After watching the celebrations of the movie team, the netizens commented that his latest outing is just better than most of his recent films, but not an industry hit. They suggested the director to come up with more hit films and then celebrate his comeback.

Also read: iSmart RGV: No helmet, triple riding

On the other side, the celebrations of this kind, may also be used as a promotion, as it gives an indication to the public that the film is a massive hit and thus motivate them to walk to the theaters.

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