For some odd reason, the advance bookings for Kushi were kept on hold for an unnecessarily extended period of time. With just two days to go for the release, the film still hasn’t opened bookings in all the areas.
This is an extreme delay and is a rare case in the films that have stars like Vijay Deverakonda and Samantha.
The makers should have optimally planned a better release and orchestrated a better plan for the film instead of holding back the release all the while.
The advances should already have been on a good note had the makers and buyers worked in tandem, but that isn’t the case with the film releasing in 72 hours from now, yet to open bookings in a full fledged manner. This is a big wrong step just before the release.