Jr NTR is keenly anticipating the theatrical release of Devara which is up for the big worldwide debut on the 27th of this month.
Coming to the trade side of things, Devara has reportedly done career business for NTR(non RRR) and understandably so. The stakes are really high on the NTR starrer this time around.
Apparently, the film has Rs 215 crore riding on it in terms of pan Indian box office which is a huge number in itself.
The film is sold for premium prices in all the main segments and this is in tune with the sky high expectations on the same. The makers have sold the ceded, overseas and other key markets for high prices.
The Hindi rights are valued at Rs 15 crore which is only a moderate number and can be achieved easily. The Tamil Nadu and Karnataka rights together are for Rs 25 crore.