Indian cricketer Virat Kohli has been ranked as the most valuable celebrity in India for the fourth consecutive year. He is still in the top of the list with a brand value of USD 237.7 million in 2020.
Next to the RCB Skipper, Bollywood actor Akshay Kumar stood second with a brand value of $118.9 million, followed by Ranveer Singh with a brand value of $102.9 million.
Of the top ten most-valued celebrities in India, only Virat Kohli is outside of the Bollywood. There are only two females in rest of the nine-film stars in the 2020 ranking. The overall brand value of the top 20 stars in 2020 is estimated at $1 billion, a drop of nearly five per cent from last year.
A recent study carried out by Duff & Phelps provided a ranking of India’s most influential celebrity brands based on the brand values.