The popular on-screen pair of Vijay Deverakonda and Rashmika Mandanna is once again making waves on social media with a record-breaking advertisement campaign. Their latest Airbnb promotional ad has crossed an impressive 9.1 million likes on Instagram, emerging as the second most-liked advertisement post globally on the platform.
The response to the campaign has highlighted the massive worldwide popularity the duo enjoys among audiences. What makes this achievement even more interesting is that the top spot for the most-liked advertisement post on Instagram is also held by the same pair. Their earlier Manyavar wedding campaign had created a sensation by crossing 11.5 million likes and generating more than 104 million views online.
Industry observers note that the Vijay-Rashmika pair’s social media reach has gone beyond regional and national boundaries, turning them into one of the most influential celebrity duos for brand endorsements. Their Manyavar campaign reportedly even surpassed the engagement numbers of the globally discussed Louis Vuitton advertisement featuring football legends Lionel Messi and Cristiano Ronaldo together.
With brands continuing to benefit from their huge online following, Vijay Deverakonda and Rashmika Mandanna are setting new benchmarks in digital advertising and celebrity collaborations. Fans are also eagerly waiting to see the duo share screen space again in their upcoming film Ranabaali, which has already generated strong buzz on social media