Vijay Devarakonda is stepping up to the plate as he takes on the sole responsibility of promoting his upcoming film “Kushi.” The much-anticipated collaboration with director Siva Nirvana features Vijay alongside the talented Samantha Ruth Prabhu.
However, due to Samantha’s battle with myositis, she recently announced her decision to take an extended break from work, leaving Vijay to handle the promotional duties all by himself.
Set to release on September 1st, “Kushi” holds immense potential for Vijay Devarakonda. In order to compensate for Samantha’s absence and ensure the film’s success, Vijay is planning innovative solo promotional strategies that will have a significant impact across Telugu, Tamil, and even Bollywood markets.
Having learned from the setbacks of his previous film, “Liger,” Vijay understands the crucial role that effective promotion plays in the success of a project. He is determined to leave no stone unturned in his efforts to promote “Kushi” while also ensuring that the movie’s content resonates with the audience.