Victory Venkatesh is once again making headlines, and this time it’s not just for his performance but also for his growing market value. At the age of 65, the senior actor is riding high on success, delivering back-to-back hits and reportedly increasing his remuneration for his upcoming film with director Trivikram Srinivas.
After scoring big with Sankranthiki Vastunnam and making a strong impact with a special role in Mana Shankara Varaprasad, Venkatesh has proven that age is no barrier when it comes to box-office pull. His consistent choice of family-oriented roles and clean entertainers has helped him maintain a loyal audience base across generations.
Now, the actor is all set to collaborate with Trivikram for a new film titled Adarsha Kutumbam. This project has already generated strong buzz, as it brings together a successful combination that earlier delivered memorable films like Nuvvu Naaku Nachav and Malliswari. Fans are eagerly waiting to see the magic of this duo once again on the big screen.
According to industry sources, Venkatesh has reportedly hiked his remuneration to around ₹40 crore for this project. Earlier, he is said to have charged nearly ₹35 crore for Sankranthiki Vastunnam, which went on to collect over ₹300 crore at the box office. Encouraged by that success and his current form, the makers have reportedly agreed to the increased fee without hesitation.
The film is being mounted on a grand scale with a budget close to ₹150 crore. The makers are aiming for a massive theatrical release and are confident of crossing the ₹400 crore mark at the box office. With Trvikram’s sharp writing and Venkatesh’s impeccable timing, expectations are sky-high.
Despite being in his mid-sixties, Venkatesh continues to reinvent himself by choosing roles that suit his image while still appealing to today’s audience. His ability to balance commercial cinema with strong performances has made him one of the most reliable stars in Telugu cinema even today.
As shooting progresses, fans are eagerly waiting for official updates, teasers, and first-look posters. One thing is clear — Venkatesh’s stardom is only growing stronger with time, and his upcoming film with Trivikram is already shaping up to be one of the most talked-about projects in Tollywood.