The advent of the politicization of media channels is the most unfortunate scenario in Andhra Pradesh politics and of course, it changed the entire course of the political game in the state. Those are named as ‘Yellow Media’, ‘Blue Media’ in AP and now, just like that the most popular AP Media Channel seems to have become a Pawn in the hands of the people in Power.
After the management was changed for TV9, the behavior of this media house is not at all to the liking of the people. They are not backing up to insult a person for no reason. It is known that Pawan Kalyan replied to every celebrity from small to big who did wish on his birthday. But this media house really downgraded Pawan Kalyan and asked why he thanked everyone that wished him, unlike any other celebrity.
Actually Pawan covered every cine celebrity, be it the person without a verified mark in twitter along with the prominent political leaders. But the media chose to politicize the issue by manipulating the actual case. It was all started when Madhavai Latha who contested from west Guntur and haven’t secured 1000 votes criticized Pawan Kalyan and made hatred comments on the Janasena Chief.
The media house really backed up by covering her and giving immense publicity when she was criticizing Kalyan as he replied to the north leaders who wished him on his birthday. Pawan responded on this issue and questioned if there is any presence of the public stand for the responsible media house at any angle.
Initially, when Ravi Prakash was managing things in TV9, Pawan Kalyan has not been a man of importance but when the new management took over the reign, this whole thing started. This is nothing but making a media house as a Pawn and moving it as they like by the people in power. The people have already started giving cheap look at this popular media house and very soon their media house will be labeled with a colour like Yellow and Blue.