The excitement surrounding the upcoming global project SSMB29, directed by the renowned Rajamouli and featuring superstar Mahesh Babu, is intensifying. Recent reports indicate that another key figure will join the production team under the Sri Durga Arts banner, with KL Narayana serving as the producer.
Shobu Yarlagadda, a seasoned producer recognized for his contributions to high-profile films like Maryada Ramanna and Baahubali, is anticipated to take on the role of executive producer. Shobu’s extensive experience in marketing major projects and his understanding of international audiences will be vital for Rajamouli as they seek to broaden the film’s appeal globally.
Rajamouli has previously praised Shobu for his strategic vision in managing promotional budgets and marketing efforts. Since SSMB29 is intended to reach not only Indian viewers but also a worldwide audience, effective international marketing strategies will be crucial. It will be interesting to see how Shobu’s participation influences the film’s production and its reach in global markets.