Once you reach popularity suddenly, heroines tend to concentrate on their social image and take their PR seriously. Samantha became part of the Pratyusha Organisation which helps in medical treatment of the underprivileged.
Now Rashmika too elicited her interest in doing something similar though she has no clear idea. Now that she has got craze and popularity, Balakrishna invited her for an event at Basavatarakam Cancer Institute where she expressed her intention of giving away a fund, a large donation to a cause similar to what Balakrishna is working on.
It is good actresses attend such event and spread cheer and joy and also be a part of corporate social responsibility. Since she is already earning quite a bit, helping the needy will go a long way in getting her publicity and also blessings.