Director Shekhar Kammula’s latest film Kubera, starring Nagarjuna, Dhanush, and Rashmika Mandanna, recently hit theatres and made a strong impact at the Telugu box office. The emotionally driven film was released in multiple Indian languages, aiming for a pan-India reach.
While the movie received a positive response in Telugu states, it struggled in Tamil Nadu despite Dhanush playing a lead role. The film failed to resonate with the Tamil audience, leading to a disappointing performance at the Kollywood box office.
Reacting to this, director Shekhar Kammula said that the team needs to analyze why the film didn’t connect in Tamil Nadu. “We thought Dhanush’s presence and the story would easily appeal to the Tamil audience. But now, looking at the outcome, we need to introspect and understand where things went wrong,” he said. The team is now reflecting on the reasons behind the regional disconnect despite strong content and star power.