The Sankranthi 2026 box office season is shaping up to be one of the most competitive in recent years, with a five-film clash creating intense trade discussions. Among these releases, Prabhas’ much-anticipated film The Raja Saab has emerged as the biggest contender, backed by Mythri Movie Makers and carrying massive expectations across markets.
Trade sources indicate that the Nizam rights for The Raja Saab are currently being discussed at around ₹90 crore, a figure that has sparked debate within distribution circles. Ground-level reports suggest that the film is facing certain distribution challenges in key territories such as Nizam and Hyderabad, where screen allocation may be limited due to multiple big releases lined up for the festive window.
Industry insiders point out that Mythri Movie Makers’ relatively restricted control over theatres in these regions is adding to the complexity. With four other Sankranthi releases reportedly backed by producer Dil Raju, exhibitors are said to be under pressure while finalising screen distribution in major centres. This situation has raised concerns among traders about whether the high valuation for the Nizam territory can be comfortably recovered.
Adding another layer of sensitivity to the issue is Prabhas’ stature in the industry. Any decision that potentially affects The Raja Saab’s box office prospects could also strain relationships, especially considering the actor’s strong market pull and future collaboration possibilities. This makes the situation particularly delicate for all parties involved.
As Sankranthi 2026 approaches, the trade is keenly watching how negotiations unfold, whether screen-sharing issues are resolved, and if the ₹90 crore Nizam deal moves forward smoothly. The final outcome is expected to play a crucial role in setting the tone for one of the most high-stakes festive clashes Telugu cinema has seen in years.