As per the latest reports, Salman Khan had sold his forthcoming action thriller, Radhe – Your Most Wanted Bhai, to Zee Studios for a whopping Rs. 230 crores, which comprise theatrical (India + Overseas), Satellite, Digital and Music rights of the film completely.
The news that sprung up in the film business made the competitors astonished as to why Salman Khan sold the full rights to Zee Studios. The actor earlier had contract with Yash Raj Films for theatrical rights, Amazon Prime for digital rights, while T-Series for music rights and Zee for satellite rights. However, it appears that Zee studios gave a lucrative deal much better than others.
Renowned production house YRF is known to have had a contract with Salman Khan Films (SKF) to distribute the film around the world on a commission premise, which implied that the pay for SKF would differ based on business the film does dramatically.
Also, he had an agreement with digital giant Amazon, who had restrictive streaming rights for the film, two months after its theatrical delivery. The satellite rights were with Zee, who would premiere it on their channel two months after the OTT release, and music rights were with T-Series.
A source revealed that Salman Khan opted to scrap all the third party deals and gave the responsibility to Zee studios completely as it would be more convenient to take decisions without the involvement of numerous parties.