The promotional campaign of the upcoming pan-India film Peddi is gaining strong momentum even before its theatrical release. The first two songs from the film have together crossed an impressive 300 million views across digital platforms, creating huge buzz among fans and music lovers. The film stars Ram Charan in the lead role and is directed by Buchi Babu Sana.
The film is being produced by Venkata Satish Kilaru under the banner of Vriddhi Cinemas and is scheduled for a grand worldwide release on April 30. Since the announcement, the project has been creating excitement with its promotional material, including the first glimpse, posters and the recently released songs.
The music of Peddi has become one of the biggest highlights of the film. The soundtrack is composed by Oscar-winning music director A. R. Rahman, whose association with the film has already generated significant curiosity among audiences. His return to a major Telugu project has added extra anticipation for the album.
The makers first released the song “Chikiri Chikiri,” a soothing and melodious track that quickly caught the attention of listeners. The song gained strong traction on streaming platforms and social media soon after its release, becoming widely shared among fans. Later, the team unveiled the second single “Rai Rai Raa Raa,” which offered a completely different musical experience. With energetic beats and a vibrant rhythm, the track further boosted excitement around the film.
Despite presenting two different musical moods, both songs have turned into chartbusters. The combination of Rahman’s music and Ram Charan’s massive fan base has played a key role in driving the songs to massive viewership online. Together, the two tracks have now crossed 300 million views, reflecting the strong response from audiences even before the film reaches theatres.
Industry observers note that such a strong response to a film’s music often creates early momentum for its theatrical release. In the case of Peddi, the popularity of the songs has significantly increased anticipation for the rest of the album as well as the film itself. With the promotional campaign continuing to build excitement, fans are eagerly waiting for more updates from the team as the release date approaches.