Mega Power Star Ram Charan has once again set social media on fire with the release of the introduction song “Rai Rai Raa Raa” from his upcoming pan-India film Peddi. The high-energy track has turned into a massive digital storm, shattering all-time South India records by clocking 46.1 million-plus views and over 800K likes across five languages within 24 hours of its release. The song is currently trending at No. 1, creating unprecedented buzz among fans and film circles.
In Telugu alone, “Rai Rai Raa Raa” recorded 29.21 million views in 24 hours, surpassing the previous best set by the film’s first single “Chikiri Chikiri,” which had registered 29.1 million views. With this feat, Ram Charan has broken his own record, further strengthening his box-office and digital dominance.
The song’s powerful impact is largely driven by Oscar-winning composer A. R. Rahman, who has delivered a thunderous composition packed with raw beats and pulsating energy. Rahman’s intense vocals add a unique force to the track, giving it a larger-than-life appeal. Lyricist Anantha Sriram brings depth and aggression through impactful writing that perfectly complements the mood of the song.
Ram Charan’s screen presence stands out as the biggest highlight. His energetic performance, effortless swag, and razor-sharp movements have left fans stunned. The choreography by Jani Master is complex and fast-paced, yet the actor executes every step with precision and explosive intensity, making the visuals visually hypnotic and highly shareable across social media platforms.
Director Buchi Babu Sana enhances the experience with grand cinematic frames and a rustic visual tone that adds richness to the song. The earthy palette and larger-than-life presentation amplify the mass appeal, turning the track into a complete theatrical spectacle even before the film’s release.
Produced by Venkata Satish Kilaru and presented by Mythri Movie Makers in association with Sukumar Writings, Peddi is scheduled for a grand theatrical release on April 30. With two back-to-back chartbusters already breaking records, expectations for the film have skyrocketed. If the response to “Rai Rai Raa Raa” is any indication, Peddi is gearing up to become one of the biggest Telugu cinema events of the year.