The eagerly awaited sequel, Pushpa 2, featuring Allu Arjun, is set to release in less than a week, generating tremendous excitement as one of the most anticipated pan-Indian films. A comparison with Baahubali 2 is inevitable, particularly since both films are sequels. Baahubali 2 effectively captured audience interest with its central mystery of “Why Kattappa killed Baahubali,” which significantly boosted its promotional efforts and created widespread buzz across India.
In contrast, Pushpa 2 lacks a similar captivating hook; it concludes on a more conventional note. The sequel is primarily driven by the success of the first part and its popularity on OTT platforms rather than a unique narrative angle. From a business perspective, Baahubali 2 set an unparalleled benchmark at the box office, grossing around ₹1,700 crores, while Pushpa 2 aims to achieve huge figures but to face a strong challenge in reaching such heights.
Allu Arjun is at the forefront of Pushpa 2’s marketing strategy, taking on significant responsibility for its promotion. The film’s rights have been sold for an impressive ₹1,000 crores, indicating high expectations. Despite the ambitious targets, it is clear that Pushpa 2 would solidify Allu Arjun’s market presence.