Prabhas, the Pan-India superstar, is gearing up to expand his market reach with upcoming projects like ‘Never Before.’ However, his recent film ‘Adipurush’ received a disappointing response. The spotlight has now shifted to his highly anticipated films, ‘Salaar’ and ‘Project K,’ generating even higher expectations than his iconic film, Baahubali.
‘Project K’ is a grand-scale science fiction adventure directed by Nag Ashwin, featuring a star-studded cast including Amitabh Bachchan and Kamal Haasan, Deepika Padukone. Prabhas will showcase three different shades in his performance, adding to the intrigue.
The cast’s remuneration alone amounts to approximately 200 crores, with Prabhas receiving 150 crores. With a production cost estimated at 400 crores, ‘Project K’ presents a significant risk. Despite being a pan-world release, proper promotions are yet to commence.
With 80% of the shooting completed, the next six months will be crucial for wrapping up the film and executing global promotional campaigns. Undertaking a 600 crore budget film calls for careful execution and strategic marketing.