Rajamouli is a brand bigger than anyone and everyone in the Telugu states film circles. The box office records on his names are near untouchable.
Now, Prabhas has come close to this record as the theatrical rights of Salaar have set a non-Rajamouli record.
The Telugu states theatricals of Salaar were sold for a whopping Rs 165 crores (all areas combined) and this is the first time ever that a non-Rajamouli film was sold for such a price in the Telugu states.
Till date, only two films – Baahubali 2 and RRR could collect over Rs 150 crores share in the Telugu states, and now, Salaar has been handed this responsibility with the massive theatrical investments that are at stake with the film.
Salaar is set for a grand theatrical release on the 22nd of December this year and this film is sure to set the mass centers on fire.