Venky Kudumula’s Telugu movie Bheeshma starring Nithiin and Rashmika Mandanna will hit the screens on February 21 as Maha Sivaratri gift to the audience. The film is produced by Suryadevara Nagavamsi under Sithara Entertainments.
This romantic comedy film has brought profits to its producer before its release through its theatrical and non-theatrical rights.
Bheeshma, which was made on a budget of Rs 23 Crore, has fetched Rs 26 Crore from its worldwide theatrical rights and makers are said to have pocketed a profit of Rs 3 to 4 Crore.
The film, which has high expectations pinned on it, stands at a pre-release business of Rs 26 Cr according to Andhra Box Office. The breakdown of the figures according to the website is as follows:
| Area | Value/Rate (in Cr) |
| Nizam | 7.20 |
| Vizag | 2.70 |
| East | 1.50 |
| West | 1.25 |
| Krishna | 1.45 |
| Guntur | 1.75 |
| Nellore | 0.75 |
| Ceded | 3.05 |
| Total (Nizam + AP) | 19.65 Crore |
| Karnataka | 1.35 |
| Rest of India | 0.35 |
| Overseas | 1.85 |
| P & P | 2.80 |
| Total Theatrical (Worldwide) | 26 Cr |
Bheeshma needs to rake in more than Rs 39 Crore to be declared a blockbuster, between Rs 31.2 -38.99 Crore to be a super hit and Rs 26 Cr to be a hit. It remains to be seen how the film will fare upon its release.