Nani’s New Strategy for the Pan-India Market

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Establishing a stronghold in the pan-India market isn’t easy. Audiences are open to films beyond language barriers, but success requires strong content and a stellar cast. Actor Nani is steadily making strides to expand his reach in this competitive space.

Despite extensive promotions, Dasara didn’t perform as expected in non-Telugu markets. Learning from this, Nani is now focusing on content that resonates across languages. His recent film Saripodhaa Sanivaaram featured Tamil actor Suriya in a prominent role, strengthening his foothold in Kollywood.

Now, Nani is collaborating with Saaho director Sujeeth for an ambitious project. Reports suggest the film will include another popular star with a slightly negative role, aiming to attract diverse audiences. This dual-hero setup could boost Nani’s market appeal.

As Sujeeth wraps up OG, pre-production for this film is in full swing. Nani is also busy with HIT 3 and plans to announce more projects soon.

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