According to inside reports, NTR is planning to venture into production by starting his own production house. Following the massive success of his recent release, RRR, which even won an Oscar for Best Original Song, NTR has gained worldwide recognition.
He aims to encourage new talented directors and actors by producing small to medium budget films. NTR intends to collaborate with his brother, Kalyan Ram, who already owns a production house named NTR Arts.
However, NTR wants to establish a new banner under his own name that will focus on creating fresh films, launching new faces, and delivering engaging content for the audience.
Several other Telugu film stars, including Ram Charan, Mahesh Babu, and Nani, have also established their production houses to support and produce exciting content. The growing success of small budget films with compelling narratives has motivated more industry professionals to back such projects.