Cover songs have become a staple for music director SS Thaman, who made it into that since Ala Vaikuntapuramlo. Cover songs cost a lot, but the fact that they increase the awareness of the film and add a lot to the promotions is something that cannot be denied. As a result, cover songs are even well encouraged by the producers.
It is said that Thaman charged Rs. 25 Lakhs for the cover songs of AVPL, but that the price for the same increased by a lot by the time Sarkaru Vaari Paata was released. With Thaman now being the music director for Balakrishna’s upcoming film, Veera Simha Reddy, the price is said to have further gone up.
The cost of these cover songs for the entire album of VSH is said to be costing a bomb for the producers, who don’t seem to be very happy about the same, but also not in the position to not get cover songs. With cover songs seem to be becoming the norm, it is expected that Devi Sri Prasad may also do the same with Chiru’s Waltair Veerayya, which will be another major expenditure for the producers.