It is not uncommon for actors and particularly heroes to run paid campaigns to publicize the box office performance of their films. But here’s one instance involving Sudigali Sudheer that is seeming fabricated and planted right from the outset.
Sudheer’s recent film Galodu got positive reviews from a section of YouTube channels. It was extensively promoted that it is a good film and needs to be encouraged by the audience.
But as it turned out, the positivity on Galodu was a paid stunt. As per the buzz in inside circles, Sudheer spent Rs 25 lakh of his own money for this paid campaign. He gave monetary gains to YouTube handles for the positive reviews.
The film is obviously a box office disaster and there are no audience in theaters. But the paid campaign by Sudheer is running high and wild.
The audience themselves will lap up a good film, like in the case of recently dubbed film Kantara. Supposed paid campaigns like Sudheer’s will not be of much help to the film at the box office. The content is always the deciding factor, not the paid reviews.