The CEO of IMAX projection worldwide, Richard Gelfond, has made a significant comment on RRR. He has stated that this film and Japanese film Dragon Ball Super have contributed largely for the company revenues across the globe
“Richard Gelfond, @IMAX CEO states that local-language films such as #RRRMovie from India & Dragon Ball Super from Japan have majorly contributed to the GLOBAL IMAX revenue with approx 30% of worldwide Box Office. Indeed a proud moment for all of us” the statement from the makers of RRR read.
This really is a huge achievement for the Rajamouli directorial and the makers are evidently thrilled about the same.