The promotional material of Macherla Niyojakavargam, including the songs, trailer, and glimpse videos have been clocking surprisingly high number of views on YouTube.
The latest inside reports suggest that there is a lot going into the ‘fake’ views for the promotional material of Macherla Niyojakavargam.
Apparently, the makers of the Nithiin starrer invested Rs 50 lakh for the fake views for the trailer and songs on YouTube. They intended to project that the film is garnering very good buzz through these views, and hence the heavy investment on fake views.
It is not uncommon for a few Telugu films to take this fake route, but Macherla Niyojakavargam is crossing boundaries and posting abnormally high numbers. There’s a clever and unruly strategy behind it though.