Sukumar’s success rate in the industry is low, he is known for spending the producer’s money exorbitantly in the name of quality.
The content of his stories and his taking, execution is undoubtedly good but his fetish for treating his team like stars, spending unnecessary money on stuff that could have fond an option, shooting being stipulated dates mount the interest rates for the producers.
His technicians are no less. Sukumar’s team not only get to become directors, they find producers through him and also get huge profits. While he has become a brand name like Trivikram, many know except for Arya and Rangasthalam none of his movies made decent profits.
Look at Uppena, he made the producer spend 25crores on a newcomer just as he did on Ram when his market was low. Ram’s Jagadam cost the producer 14 crore.
When it comes to his remuneration he doesn’t talk, he tells his brother Vijay Kumar will negotiate. Before the talking he tells his brother not to go beyond a certain figure and if the producer pleads for a cut, the brother says talk to Sukumar.
Sukumar again will direct the producer to the brother, so this football mind games will go on for a while cite sources. The mind behind the business is said to be his brother Vijay. Whatever, Trvikram is far better, he understands economics better and thinks about the producer.